Big data needs. Small data team. We bridge the gap.
Parse Studio brings senior data expertise to small and mid-sized nonprofits — without the cost of a full-time hire.
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Small nonprofits do big work. The data should show it.
Data Strategy & Evaluation
Build measurement systems that drive real change.
Dashboards & Reports
Turning raw program data into clear, compelling stories for donors, boards, and leadership.
Monthly Retainer Support
On-call expertise for data questions, analyses, and projects — at a predictable flat rate
Who We Are
Parse Studio is a HUB-certified, woman-owned data and design firm built around a simple belief: small nonprofits deserve access to the same quality of data work that larger organizations take for granted.We specialize in working with nonprofits in the small-to-mid range — organizations that have someone managing data, but that person is often stretched across too many roles: spreadsheets, program evaluation, donor reporting, and sometimes light IT work. They're doing their best with limited time, limited training, and a job description that keeps growing.Parse was founded by Bethany Chappel, a quantitative methodologist over 15 years of experience in data analytics, management, and design. Her work spans healthcare, education, government, technology, and the social sector, and is always grounded in the belief that good data work empowers teams to ask better questions and take meaningful action.We work with organizations as an ongoing partner — there for the day-to-day questions, quick analyses, and the donor report your team has been dreading, as well as larger projects like program evaluations and data storytelling. Think of it like having a senior data expert on retainer, without the overhead.Parse is growing with intention, by partnering with clients who value clarity and impact. We'd love to learn about your organization.
What We Offer
Data Strategy & Evaluation
We believe good measurement doesn't have to be overly complicated. It just has to be honest about what you're trying to learn, realistic about what your team can maintain, and meaningful to the people who matter most -- your team, your participants, and your funders.We work with organizations to build evaluation and measurement approaches that do all three. Whether you're designing a new program, writing a grant, or realizing your current metrics aren't quite telling the right story, we start where you are and build something that genuinely fits.Whether you're designing a new program, writing a grant, or realizing your current metrics aren't telling the right story, we want to help.Work may include:
• Strategic plan development
• Logic models and theory of change development
• Metric development aligned to program goals
• Survey design and data collection planning
• Program evaluation design and analysis
• Grant reporting support
• Impact measurement frameworksOur approach is practical and right-sized. We've worked with real organizations at every stage, and everything we build is shaped around your specific goals, strengths, and constraints. Available virtually or in person.
Dashboards & Reports
Visuals for data storytellingYour program data tells an important story. It shows what you've accomplished, who you've reached, and why your work matters. But so often, that story is buried in a spreadsheet.We design dashboards, charts, infographics, and data narratives that communicate your impact clearly — to donors, board members, community partners, and the public. Every visualization is built for your specific audience, with your branding, designed to reach your audience.These might be:
• A deep dive in a program's history and current state for an annual reports
• Dashboards and leadership reporting tools
• Infographics for social media, web, and print
• Data narratives and interactive web-based storiesWe work across platforms and tech stacks. If your team already uses something, we'll work in it. If you're starting fresh, we'll recommend what makes sense for your budget and size. We're happy to provide a customized proposal for your project.
Monthly Retainer Support
A senior data partner who knows your organization, available when you need them.Many small nonprofits have someone handling data — but that person is usually juggling more than any one role should hold. Spreadsheets, program metrics, donor reports, grant data, and even IT work on top of it all. But this can mean that analyses take a long time, reports don't always capture the full story, and questions go unanswered because there's no one to ask.That's where we come in. Our retainer is designed to work like having a senior data expert quietly available in the background — someone who knows your programs, your data, and your goals, and can step in whenever you need an extra hand, a second opinion, or a problem solved quickly.
Data Strategy & Evaluation
Data Strategy & Evaluation
Helping you plan, measure, and make data work for you.We help turn ideas into practical, actionable plans. We partner with you to clarify what success looks like, define meaningful metrics, and create evaluation frameworks that are realistic, operationally feasible, and tied to your goals.Whether you’re designing a program, writing a grant, or measuring impact, Parse collaborates with you to develop a plan that works. We consider what data you already have, what additional data you need, and how best to analyze it — always focusing on insights that matter. Our approach can range from high-tech analytics to simple, low-tech solutions, ensuring every recommendation fits your team’s capacity.With Parse's support, you get more than a plan: you get a pathway to actionable insights. We can create evaluation designs with clear indicators, definitions, targets, and reporting tools, all connected to your work and expected impact. We synthesize data and identify the key takeaways, so your team can focus on making informed decisions without getting lost in a sea of numbers.We are ready to meet you where you are, helping you set up systems that provide quick wins while building long-term understanding and value.We offer strategy & evaluation services virtually or in person, tailoring our support to the needs of your team.
Dashboards & Visualizations
Dashboards & Visualizations
Turning data into clarity, tools, and stories.We help teams transform raw numbers into charts, maps, graphs, applications, and data stories that illuminate insights, communicate results, and guide decision-making.Our visualizations are custom-designed with your branding, from graphs and charts to vibrant infographics designed for web or print. And when your work deserves a bigger platform, we craft comprehensive data stories that help provide the fullest picture of the people and hard work, highlighting results while emphasizing the human context. Every visualization and story is designed to be clear, compelling, and directly tied to your goals.Parse has supported organizations across sectors and team sizes, helping them turn data into decision-making power. We offer our visualization services virtually or in person, adapting to your team’s needs and tools. We’re happy to provide a customized proposal for your project.
Monthly Retainer Support
Monthly Retainer Support
A senior data partner who knows your organization — available when you need them.Many small nonprofits have someone handling data — but that person is usually juggling more than any one role should hold. Spreadsheets, program metrics, donor reports, grant data, and even IT work on top of it all. But this can mean that analyses take a long time, reports don't always capture the full story, and questions go unanswered because there's no one to ask.That's where we come in. Our retainer is designed to work like having a senior data expert quietly available in the background — someone who knows your programs, your data, and your goals, and can step in whenever you need an extra hand, a second opinion, or a problem solved quickly.What a typical month might look like:
• Your data staff runs an analysis for an upcoming board meeting and wants a second set of eyes before it goes out.
• A funder asks for a new metric in your next quarterly report — we help design it and make sure your team knows how to maintain it going forward.
• You're working on a grant application and want your logic model reviewed by someone who's seen a lot of them.
• You hand off a tricky data cleaning problem that would take your team two days to untangle to us, and we solve it in an hour.What's included:
• Monthly availability for questions, reviews, and guidance
• QA and review of analyses, reports, and visualizations
• Light deliverables as needed: cleaned datasets, revised charts, quick analyses
• Ad hoc support for your data staff
• Priority scheduling for larger project workThink of it like having a data expert on call. Not a freelancer you have to re-brief every time. Not a consultant who's too expensive to reach out to. A trusted partner who knows your organization and picks up when you need them.We're happy to talk through what level of support would make sense for your organization — just schedule a free 30-minute conversation to get started.
